I was part of a team of designers that brainstormed the 'COST OF LIviNG BRAND for the bbc news website, social media and broadcast
Context
The existing identity is visually heavy on business, money and economy.
The look and feel needs to be more approachable for younger audiences, personal and relatable. Despite being a serious subject, it could benefit from more warmth and human interest.
The look and feel needs to be more approachable for younger audiences, personal and relatable. Despite being a serious subject, it could benefit from more warmth and human interest.
Objectives:
New look and feel for main identity
“Cost of Living'
- Implement new design on sub-brand ‘Counting the Cost of Living
- Update index promo treatment for existing articles online
